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Viktor & Rolf hope to spice up fragrance market with new fragrance
In the last few years the Holy Grail in terms of men’s fragrance has been to come up with something as successful as Paco Rabanne’s surprise hit 1 Million. I say surprise because, in reality, the...
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Happy Birthday Paco Rabanne Pour Homme!
For a whole generation living in the scent shadow of Paco Rabanne’s 1 Million – a fragrance which, whether you love it or loathe it, has set the kind of commercial benchmark most contemporary...
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Paco Rabanne’s Invictus: standing on the shoulders of a giant?
It’s already hit the top spot of the best selling men’s fragrances in the UK and now that we’re in the frenzied run up to Christmas you can be sure that Paco Rabanne’s Invictus, which launched at the...
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Invictus triumphs at 2014’s fragrance ‘Oscars’
Last night I had the privilege of attending the annual Fragrance Foundation Awards, widely regarded to be the Oscars of the fragrance world. In terms of men’s fragrance the night definitely belonged to...
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Paco Rabanne lighten up with 1 Million Cologne
Love it or loathe it Paco Rabanne’s 1 Million is a fragrance phenomenon. It’s a heady cocktail, though, so if it’s a little bit too ‘in-your-face’ for you maybe you should check out 1 Million Cologne....
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